target consumer

target consumer
марк. целевой потребитель
а) (потребитель, покупающий товары компании с большим предпочтением, чем товары конкурентов и принадлежащий к целевой аудитории данной фирмы)
б) (потребитель, принадлежащий к целевой аудитории производителей и продавцов определенной группы товаров, напр., детских товаров)
Syn:
See:

Англо-русский экономический словарь.

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